Anthropologie is an American clothing retailer that currently operates over 200 stores worldwide featuring a curated assortment of clothing, jewelry, intimates, home furniture and décor, beauty and gifts.
The Connecticut district was in need of a product/fashion photographer for their individual Instagrams; something with a fresh, airy feel. They needed to capture the essence of their consumers, what they enjoy, and what they find themselves gravitating towards. Product photoshoots include flat-lays, working with freelance models wearing new items, and capturing women in their "natural habitats."
Workspace Collective is a retail and design co-op dedicated to reinventing the boutique shopping experience within the community where customers and designers engage with, learn from, and inspire each other.
This small business was looking for a fresh feel, consistency in their branding, e-commerce updating, and product photography. Within the parameters of small business budgets, a unique approach was put into expanding the audience and driving customer involvement both in store and online. Every detail matters when documenting artistic design in fashion, home, and lifestyle, so this sustainable store got a fun makeover.
The Persnickety bride
The Persnickety Bride is a woman-run company located in Connecticut. Denise and her team pride themselves on creating custom-made invitations, bridal accessories, centerpieces, and event "swag."
In order to expand their company and have more consumer reach and interaction, they needed a voice that flowed consistently over all social media platforms, as well as photographs that not only give detail of the products, but helped to tell a story.
The parent company of The Persnickety Bride, Persnickety promotions specializes in custom-made promotional products for every occasion. The team works with both B2B and B2C clients, with both large and small scale production. Products range from printed t-shirts to fidget spinners, wine glasses to phone cases.
Showcasing product is, obviously, very important when it comes to giving clients a sneak-preview of what they will be getting if they place an order. Capturing products in in the right lighting to showcase their look is just as important as letting customers see themselves using said product. Though not as storyteling-esque, it is imperative to capture the finished products "in-action" and not just out of the package.